Lukáš Morávek
I have been doing online marketing for over 20 years. I started inside Google itself — first at the European headquarters in Dublin, later helping to launch Google Czech Republic. Today I help selected clients get the most out of PPC and SEO. And if you ended up here by mistake, feel free to listen to music I have contributed to.
Biography
I have been professionally involved in online marketing for more than twenty years.
I started in online advertising in 2004 when I joined Google's European headquarters in Dublin. There I was responsible for managing online accounts of medium and large companies, including major agency clients from across Europe.
In 2007 I moved to Prague where I helped establish and grow the commercial and marketing operations of Google Czech Republic. As an in-country business relationship manager I served as the contact for advertising agencies and major clients on the Czech market.
Since 2009 I have been offering my expertise under my own brand PPC Consulting as an independent consultant.
I passed the internal Google Advertising Professional exams inside Google in 2005, then independently in 2010 and 2011 (last recertification in 2020). I earned the Google Ads Qualified Individual certification for both Search and Display advertising and fulfilled the conditions for Certified Google Partner status. These certifications are not currently maintained.
More information about my career is available on my LinkedIn profile.
Key milestones
The journey from Google in Dublin to my own brand PPC Consulting.
- 2004
Google EMEA, Dublin
I joined Google's European headquarters in Dublin, managing online accounts of medium and large companies including agency clients.
- 2005
Google Advertising Professional
Passed the internal Google Advertising Professional certification within Google.
- 2007
Google Czech Republic, Prague
Moved to Prague and helped launch and grow the commercial and marketing operations of Google Czech Republic.
- 2007 – 2009
In-country Business Relationship Manager
As Google's business relationship manager I was the point of contact for advertising agencies and major clients in the Czech Republic.
- 2009
PPC Consulting was born
I founded my own brand PPC Consulting and have been delivering my expertise directly to selected clients as an independent consultant ever since.
- 2010 & 2011
Google Ads recertification
Re-passed the Google Advertising Professional exams — both Search and Display — and earned the Google AdWords Qualified Individual certificate.
- 2011
Certified Google Partner
Met the criteria and became a Certified Google Partner. Last recertification in 2020.
Certifications & awards
Certified for both Search and Display advertising.
Independent Google Partner status.
Internal certification inside Google (2005).